FCB CURE


A short film made for FCB Cure, a full-service healthcare agency focused on creating marketing for healthcare professionals; they are part of the FCB Health Network, one of the world's most awarded communications networks.
Combining real scenarios with stop motion animation, the idea of this project was to have a little “healthcare advertising avenger”. An action hero who comes to life in the creative office, when everyone has gone home, and suddenly goes crazy, when he sees the typical brief with smiling people, and with 0 creativity.


Design proposals for the central character of the story. The hero had to be inspired classic action figures.



We built the puppet in two sizes: the standard size and a slightly larger one for close-ups. The pieces have been modeled in clay and with them we created the mold. The final elements were created in resin.






The animators worked with the software Drangonframe and with Sony alpha cameras and 8K resolution. We used After Effects in postproduction and Davinci Resolve for the color correction.





If you want to see more about this project, you can click here: https://fcbcure.com/

Credits
Client: FCB Cure Executive production: María Lara Head of production: Ángela Mestre Production: Yari Salinas Concept artist: Lara Gómez, Maria Tamarit Storyboard artist: Lara Gómez, Maria Tamarit Head of animation: Iván Sarrión Animators: Iván Sarrión, Nuria Bataller Head of workshop: Rubén Garcera Workshop team: Merce Beresaluze, Raúl Hernández DOP: Javier Tostado Camera assitant: Giuseppe Caruso Post-production: Sergio Morales, Javier Tostado, David Caballer Making of: Giuseppe Caruso