JUST DANCE 2020

A great collaboration with the french company Ubisoft, made for the popular videogames Just Dance 2020 edition. The song chosen for this project was Soy yo, from Bomba Estereo, a happy and funny melody, with an awesome choreography.

The video focus on a woman who is bored in an ordinary street, but suddenly the city begins to come alive with clay animations.

The Just Dance team gave us a conceptual design of the scenario and creative freedom, and we interpreted this world to adapt it to our style. Both design and animation were combined in the same style, the clay was the protagonist, allowing impossible forms and movement.