Assignment created for Max Colchón, an online store specialized in the sale of mattress. This project was carried out for the JustSleep line, and wanted to show the importance of sleeping well.
The idea for this ad was a woman in a mattres, sleeping at the beginning, but when she wakes up she's ready to live.
This advertising piece was created using the pixilation technique, in which instead of animating an object, a real person is animated. Our job was to create an entire world inside a mattress, using only representative materials of a bedroom, like sheets, clothes, pillows... All come to life to create her animated world.
Client: Max Colchón
Director: Javier Tostado
Executive production: María Lara
Head of animation: David Caballer