Health campaign carried out by Cantabria Labs to raise awareness about the damages of the sun in the summer, and the dangers of suffering from skin cancer.
The ad is a recipe for not “cooking” yourself or burning under the sun, and it mimic a foodie video of simple recipes to make quick meals. It was made under the pixilation technique, in which instead of animating an object, a real person is animated.
In this case the hand of a person was animated frame by frame, while she is preparing the recipe.
Agency: Grupo Idex
Director: Javier Tostado
Executive production: María Lara
Head of production: Ángela Mestre
Head of animation: Iván Sarrión
Animator: George Carman