HELIOCARE

Health campaign carried out by Cantabria Labs to raise awareness about the damages of the sun in the summer, and the dangers of suffering from skin cancer.

The ad is a recipe for not “cooking” yourself or burning under the sun, and it mimic a foodie video of simple recipes to make quick meals. It was made under the pixilation technique, in which instead of animating an object, a real person is animated.
In this case the hand of a person was animated frame by frame, while she is preparing the recipe.




Client: Heliocare Agency: Grupo Idex
Director: Javier Tostado
Executive production: María Lara
Head of production: Ángela Mestre
Head of animation: Iván Sarrión Animator: George Carman
Concept artist: Daniel Rodríguez, Lara Gómez
Head of workshop: Rubén Garcerá
Workshop team: Dani Raya, Cecilia Fraccia
Post-production: Sergio Morales